Document ID: LKO-POL-IP-v2.0 · Effective Date: 25 July 2026
This policy defines the ownership of intellectual property created during Launchko LLC ("Launchko") client engagements. It applies to all projects and is incorporated by reference into all Launchko client agreements.
1. Core Principle
You own what you paid for, once you've paid for it.
Intellectual property created specifically for your project transfers to you upon receipt of full payment. Launchko's pre-existing tools, methodologies, and frameworks remain Launchko's property but are licensed to you for use in your project.
2. What Transfers to the Client
Upon receipt of full payment, Launchko assigns to the client all intellectual property rights in the following project-specific deliverables:
| Deliverable Type | Transfers to Client? |
|---|---|
| Custom website design (layouts, UI, visual elements) | ✅ Yes — on full payment |
| Website source code written specifically for the project | ✅ Yes — on full payment |
| Brand identity (logo, color palette, typography) | ✅ Yes — on full payment |
| Copywriting and content produced by Launchko | ✅ Yes — on full payment |
| Custom illustrations or graphics | ✅ Yes — on full payment |
| Automation scripts and AI workflows (project-specific) | ✅ Yes — on full payment |
"Full payment" means all invoices related to the project have been settled, including outstanding balances, change orders, and expenses.
3. What Launchko Retains
The following remain the property of Launchko and are licensed (not transferred) to the client:
| Item | Client's Right |
|---|---|
| Pre-built UI components, design systems | Non-exclusive license for use in the delivered project |
| Proprietary frameworks and internal tools | Not included — used only during development |
| Open-source libraries and plugins | Governed by the original open-source license (e.g. MIT, GPL) |
| Launchko's processes, methodologies, and know-how | Not transferable |
| Agency templates (proposals, contracts, etc.) | Not included |
4. Third-Party Assets
Some projects include third-party assets (stock photography, fonts, plugins, icon libraries). These are licensed separately:
| Item | Situation |
|---|---|
| Licensed stock images purchased for the project | Client receives a copy of the license; license terms vary by provider |
| Licensed fonts | Client must hold their own license if using outside the delivered website |
| Open-source plugins (MIT, GPL, etc.) | Governed by their respective open-source licenses |
| Premium plugins licensed by Launchko | Client must purchase their own license for continued use post-project |
Launchko documents all third-party assets used in the project handover report.
5. Before Full Payment
Before full payment is received:
- All deliverables remain the property of Launchko
- The client may not publish, reproduce, or transfer any deliverables without Launchko's written consent
- Launchko may use work-in-progress for internal review and quality purposes
6. Portfolio Rights
Launchko reserves the right to display completed work in its portfolio, website, social media, and marketing materials, unless the client requests confidentiality in writing before project commencement.
The client may request confidentiality for projects involving proprietary business processes, unreleased products, or any situation where public association with Launchko would be commercially sensitive.
7. Assignment and Attribution
Deliverables are assigned to the client by written assignment on full payment, as described in Section 2. Where any deliverable qualifies as a "work made for hire" under the US Copyright Act (17 U.S.C. § 101), it is treated as such; where it does not, Launchko assigns all right, title, and interest in that deliverable to the client on full payment.
Launchko's team members waive any right of attribution in client-facing deliverables to the extent permitted by applicable law, so that you may publish and modify the work freely.
8. Trademarks
Any trademarks, service marks, or logos developed for the client become the client's property on full payment. The client is solely responsible for trademark clearance searches and for any USPTO registration. Launchko does not provide legal advice on trademark availability, registrability, or infringement risk, and does not warrant that a delivered mark is free of third-party claims.
9. Copyright Complaints (DMCA)
If you believe content published on a website Launchko hosts infringes your copyright, send a notice under the Digital Millennium Copyright Act to legal@launchko.com including: identification of the copyrighted work, the URL of the allegedly infringing material, your contact information, a statement of good-faith belief, a statement that the information is accurate, and your physical or electronic signature. We will respond promptly and may remove or disable access to the material.
10. AI-Generated Content
Where Launchko uses AI tools in the creation of deliverables, it does so in compliance with our AI Use Policy. The use of AI tools does not affect the IP ownership provisions above — the assignment of rights applies to all deliverables regardless of the tools used to create them. Note that under current US Copyright Office guidance, purely AI-generated material may not be eligible for copyright protection; deliverables involving significant human authorship are unaffected.
Policy Changelog
| Version | Date | Summary |
|---|---|---|
| v2.0 | 2026-07-25 | Restated for Launchko LLC (United States). Ownership terms aligned to US work-made-for-hire and assignment law; added trademark and DMCA sections. |
| v1.0 | 2026-02-19 | Initial publication |
