Document ID: WBL-POL-IP-v1.0 · Effective Date: 19 February 2026
This policy defines the ownership of intellectual property created during Launchko SRL/BV ("Launchko") client engagements. It applies to all projects and is incorporated by reference into all Launchko client agreements.
1. Core Principle
You own what you paid for, once you've paid for it.
Intellectual property created specifically for your project transfers to you upon receipt of full payment. Launchko's pre-existing tools, methodologies, and frameworks remain Launchko's property but are licensed to you for use in your project.
2. What Transfers to the Client
Upon receipt of full payment, Launchko assigns to the client all intellectual property rights in the following project-specific deliverables:
| Deliverable Type | Transfers to Client? |
|---|---|
| Custom website design (layouts, UI, visual elements) | ✅ Yes — on full payment |
| Website source code written specifically for the project | ✅ Yes — on full payment |
| Brand identity (logo, colour palette, typography) | ✅ Yes — on full payment |
| Copywriting and content produced by Launchko | ✅ Yes — on full payment |
| Custom illustrations or graphics | ✅ Yes — on full payment |
| Automation scripts and AI workflows (project-specific) | ✅ Yes — on full payment |
"Full payment" means all invoices related to the project have been settled, including outstanding balances, change orders, and expenses.
3. What Launchko Retains
The following remain the property of Launchko and are licensed (not transferred) to the client:
| Item | Client's Right |
|---|---|
| Pre-built UI components, design systems | Non-exclusive licence for use in the delivered project |
| Proprietary frameworks and internal tools | Not included — used only during development |
| Open-source libraries and plugins | Governed by the original open-source licence (e.g. MIT, GPL) |
| Launchko's processes, methodologies, and know-how | Not transferable |
| Agency templates (proposals, contracts, etc.) | Not included |
4. Third-Party Assets
Some projects include third-party assets (stock photography, fonts, plugins, icon libraries). These are licensed separately:
| Item | Situation |
|---|---|
| Licensed stock images purchased for the project | Client receives a copy of the licence; licence terms vary by provider |
| Licensed fonts | Client must hold their own licence if using outside the delivered website |
| Open-source plugins (MIT, GPL, etc.) | Governed by their respective open-source licences |
| Premium plugins licensed by Launchko | Client must purchase their own licence for continued use post-project |
Launchko documents all third-party assets used in the project handover report.
5. Before Full Payment
Before full payment is received:
- All deliverables remain the property of Launchko
- The client may not publish, reproduce, or transfer any deliverables without Launchko's written consent
- Launchko may use work-in-progress for internal review and quality purposes
6. Portfolio Rights
Launchko reserves the right to display completed work in its portfolio, website, social media, and marketing materials, unless the client requests confidentiality in writing before project commencement.
The client may request confidentiality for projects involving proprietary business processes, unreleased products, or any situation where public association with Launchko would be commercially sensitive.
7. Moral Rights
Under Belgian law, authors retain moral rights in their work. Launchko's team members waive their right to attribution in client-facing deliverables to the extent permitted by law, enabling you to publish and modify the work freely.
8. AI-Generated Content
Where Launchko uses AI tools in the creation of deliverables, it does so in compliance with our AI Use Policy. The use of AI tools does not affect the IP ownership provisions above — the assignment of rights applies to all deliverables regardless of the tools used to create them.
Policy Changelog
| Version | Date | Summary |
|---|---|---|
| v1.0 | 2026-02-19 | Initial publication |